Mobile First Approach

In this technologically advanced 21st century we are all slaves to our 5-inch screens. Even though it is a new concept, It came into the picture a couple of years back in 2009 with designing. Mobile first design is an approach was outlined in 2009 by Luke Wroblewski. It has become a buzz phrase in the UX design and development communities since then.

What is Mobile First Approach?

Mobile First Approach was designed to make website designs responsive and more suited for smaller screens. It talks about how to fit more and more fresh content on smaller screen to help users surf on the go. Make content suited to the small screens and more features and content for bigger screens.

Mobile First Approach is implementing a responsive JavaScript so that it can easily adapt to whatever device you are currently using to view a web site/page.

In simple terms, mobile first approach means the adaptability of layout or content based on the screen size that they are viewed on.

The Mobile First Approach Strategy

With humans being more and more mobile friendly, smartphones, tablets, and mobile devices are continually taking priority over desktop web design. The first step of your company’s web presence should start with how it looks on a mobile screen. To tap the ideal audience you have to first tap their phones, and mobile first is the best way to go about it. The mobile generation is fast so to serve such a mass all you need are fast loading web pages which show precise content in minimum screen space.

Mobile First approach can never be changing your current strategy a little to fit mobile users. It has to be a mobile user first strategy. You have to start with the mobile user and not adjust them somewhere. It is a paradigm shift from your earlier “web user” first strategy.

Earlier users viewed a mobile version of desktop friendly websites but that has changed, and now users prefer websites that are specifically designed for mobile users. This necessarily means that designers had to specifically tailor sites for better user experiences. The page text needed to be easy to read and navigate, and the content should adjust to any device whichever the user is using to view it on.

How does Mobile First Approach Affect my Business?

For being just a good concept to heavy implementation Mobile Approach First has seen quite a jump. Developers and designers have completely changed their approach totally. Optimizing content completely according to the mobile user is the path to follow.  

With the increase in mobile users, the way businesses worked is also rapidly changing. Users are opening all web pages and websites on phones and not on desktops, so people have to work with a small screen space.

Here are Certain Things you Should Keep in Mind

  • You need to differentiate which information should be there on the first two folds to keep the user attention intact. You cannot lose your audience, and for that, you need to come up with a fresh mobile approach first strategy that will keep up and fit small screens.
  • Optimizing the layout becomes primary because zooming in for every bit of information might get the reader distracted, where the placement of the right info plays a vital role.
  • Keeping important content that you want the user to see at eye level with a highlighted font. This will make sure that he reads that chunk first so as to reduce bounce rate.
  • Keep a Call-To-Action button in the first fold itself when using mobile first approach. So if you are a restaurant, keep the call or reserve a table option in front as to not waste time and let the user take a quick call.
  • Automatically deliver what the reader once, depending on which screen they are viewing. So you design has to be so precise that from the smallest smartphones to tab users all get what they are looking for.

Mobile first is always a content first approach; you mostly use linear layout model.

The future of Mobile First Approach

With more and more people progressing towards using mobile phones websites will become responsive so customers on any screen can get the needed information. It also compresses and simplifies information into a manageable chunk that can be grasped easily. Easy navigation is key when mobile is your first approach.

Mobile networks are trying to constantly improve their speed and connectivity so you cannot miss out on any opportunity to reach your audience. This “on-the-go” lifestyle, is why your business needs Mobile First Approach right now.

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Before I say anything about myself I would like to thank you all for being a part of Pix2Nix. Hey all, this is Vivaan, with over 7 years of extensive experience in the Digital Marketing


  1. You have some good insights on responsive web design, Check out my blog where one of our Designers, Chris, discusses why a mobile first approach is useful for design and how we practice this method within JH projects.

    • A computer is capable of remarkable feats. In fact, personally, I’m convinced that if humanity doesn’t eradicate itself prematurely, there won’t be anything left humans can do that can’t be done much better, faster and cheaper by a suitably designed and programmed computer. The world is changing, 77% of the population is using mobile device, so mobile first is really necessary.

  2. There are two essentially discussions that fall into the “mobile first” conversation; design philosophy and technical implementation. It’s important we treat these as two distinct conversations, as there can often be confused when terms like “mobile responsive” start coming into the mix.

  3. Not sure which approach is best for you? Cibirix can help you in finding the best design, UX and UI solutions to engage audience, win business over any device or platforms. Check out our UX and UI page for more information, or you can contact us today for consultation of what design approach you should select and why.

  4. Mobile-First Responsive Web Design is a combination of strategies and ultimately boils down to a broader application of good ol’ web best practices. As the digital landscape gets increasingly complex, we need to design experiences that work across the whole spectrum of digital devices. Sounds like fun, right?

  5. It’s better to add something once it’s needed rather than removing it when it’s not. Mobile first responsive design is a philosophy, an idea, a goal.

  6. Let’s say it’s been dying for a while, it’s a slow painful process. I never understood what’s the problem in zooming a beautiful website, as opposed to scrolling an ugly one for minutes.

  7. I am usually to blogging and i seriously appreciate your content. The article has really peaks my interest. I’m going to bookmark your web-site and keep checking for new data.


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