Choosing the right keywords is crucial to your positioning strategy; analysis of keywords used by your competition is a must in your approach of choice. Where and how to find these keywords?
Why do a competitive analysis?
Analysis of competition is one of the essential steps in creating a website and by extension in the choice of keywords. It is important to study well the competitive sector on which you plan to compete. This analysis will provide you with relevant information in your process of choosing keywords; it will allow you to consolidate or not your intuitive approach. If one knows how to achieve this analysis can be very simple and quick to implement.
Where and how to find these keywords?
Where to find them?
To determine the keywords highlighted by the competition, it is initially to find sites to be analyzed, targeting preferences competitor sites rank well on Google in your field and phrases you have already learned.
Once spotted competing sites, we are just going to visualize areas with keywords in the source code, focusing, for example, the occurrences listed in the levels of titles and metadata.
How to find them?
Each of these data is accessible via the display of the source code of the pages in browsers. To view the source code of a page, make a simple right click and you will see the context menu ”view the source code of the page” or “view source” depending on the browser used.
To find keywords in the source code, look at the words between the tags <title> and </ title> or the named tags <meta /> . The first indicates the title of the page and thus the keywords related to the general theme of the content, while metadata provide guidance to spam search engines. Other areas of optimization can also be observed, such as tags domestic securities <h1>, <h2>, <h3> <h4> to <h6> .
In conclusion, the competitive analysis is complementary to the intuitive approach and the use of generators, for example, it can provide you with keywords that you had not thought of.