Optimizing your website for search engines can be difficult to deal with for every small business.
I have highlighted some best SEO tips below which are specifically for small business to make sure that your website ranking is as best as they can be.
1. Start Early
The more time you take to start with your SEO activity, you will give more and more time to your competitors to beat you. So it is always better to start as early as possible.
The best practice I will say to do before you start is to know who your competitors are and where are they ranking in Search Engine Result Page (SERP). If your competitor is ranking well in search engine, check out how they have achieved this and how you can do better to out rank them.
3. Be Patient Good Things Take Time
SEO takes time, but it is worth waiting. You will never see results in a day or so, but if you do things right and be patient you will surely see your rankings rise soon.
4. Google Algorithm Updates
If you are really serious about getting traction and new customers through organic search, keep this under careful observation what Google is up to.
5. Use Google Analytics and Search Console
Google Analytics helps to analyze your visitors, session, traffic source and what page the visitor visited. On the other hand, Search Console lets you find out who is linking to you and what you are ranking for.
6. Optimizing your Business Information
Incorporate your business address, name and phone number (NAP) information on every page of your website.
7. Engage and Encourage with Online Reviews
A review is an advanced form of marketing, it can either make or break your business. So it’s essential for you to entice your visitors to leave reviews when they are happy with what you have to offer to them. It can be from Google, Facebook or wherever else. Reviews are the best way to differentiate your business from the competition.
8. Keyword Research
Use Google keyword planner tool to make sure you have a good list of key phrases & keywords to target for your website to rank. Choosing incompetence and wrong keywords means any visitors that you do get, may not the best audience for your website, thus for your business.
9. Create Quality Content
The blog is a great way to provide quality content which your visitors will find useful. If you can stick to a content marketing strategy, then you will attract more and more visitors to your website.
10. Set up Social Media Profiles
Build a presence on social media. It is the best way to obtain a visitor who will engage with your brand/website.
11. Optimize Images
Add your keywords in your alt tags and image file name.
12. Product Description
Don’t use any generic product description if you are into the E-commerce world. By writing your own description you’ll stand a great chance of ranking higher for your product.
If you need help with your SEO efforts, get in touch with ProbyteMedia, who will be happy to discuss how you can get your business found online.